Frequently Ask Questions

1. What is the first step to obtain an OLD TOWN White Coffee License?

Each party involved is to submit an application form. Upon receipt of the application, parties will be given a Business Plan template to fill out. Qualified parties will be notified and invited to an OLD TOWN White Coffee Business Meeting at our Office located in Subang Jaya, Selangor, Malaysia to begin the process

2. What is the initial Master License Fee and what does it include?

Upon confirmation, the Master Licensee is to make an upfront payment -the initial Master License Fee of between USD 100,000 _ USD 250,000. This includes the rights to use the Trade Name, Trade Mark and systems of OLDTOWN WHITE COFFEE in the pre-agreed territory. Initial training is also provided (excluding any out -of -pocket expenses incrurred).

3.What is the term for the Master License Agreement and what is the procedure for renewal?

The term is for a period of 5 years with a conditional option to renew for another 5 years . Renewal License Fee is payable at 20% of the initial Master License Fee.

4. What are the continuing Fees?

The Master Licensee will need to allocate 5% of their Total Gross Monthly Sales Towards a Royalty Payment and 1% of their. Total Gross Monthly Sales Turnover to be put towards Market Development License, a one off License Fee of USD 20,000 will charged per shop.

5. What are the other Fees involved?

The quantum for the Security Deposit Fee is based on territory and expected opening.

6. What is the estimated fit out costs for an OLD TOWN White Coffee outlet?

The set up cost varies and it depends on location and other factors. The estimated set up cost depends on store size and local conditions but can be between USD250,000 to USD 400,000.The total cost will include: all equipment , entire store fit out, and security deposit.

7.DO I need to choose a location before submitting my application?

Yes, you will need to propose the location of where you intend to operate the OLD TOWN White Coffee Licensed Outlet.The Management will evaluate the location based on:

a)Address b) Size c) Rental per Month d)Date of Availability .

8. What considerations and size specifications are required for an OLD TOWN

White Coffee Location?

For shop lots, the considerations will be "Corner Lots"; with a minimum build up of 2,500 square feet. For commercial buildings the minimum build up will be 1,000 square feet.

9. What kind of training does OLD TOWN White Coffee provide?

Master License and their team must attend and successfully complete the OLD TOWN

White Coffee unique Business Operations Management Training Program.

10. What kind of continuing operation support will the License receive?

Master the Operation Manuals and other materials, our OLD TOWN White Coffee Operation Executives will visit each licensed outlet regularly to render on site assitance besides helping you to set up your first outlet. In addition we will provide you with on-going training, guidance and support to ensure your business remains competitive.

11. Do I need to be involved in day-to- outlet operations?

One of the partners/shareholders has to appointed as the Managing Principle of the licensed business. The Managing Principal is required to undergo the full initial license training and to spend a reasonable amount if the time to oversee the overall aspects of the OLD TOWN White Coffee licensed business. However, competent outlet managers and staff can he hires to manage the daily operations of the licensed business.